View Full Version : Marketing
G-unit
28-07-2005, 07:46 AM
Is it me or are the incessant and repetative adverts in between the swimming coverage on EUROSPORT becoming a tad BORING. No I do not want to buy a winking chevvy or have "Eye of the tiger" as a ring tone !!!###!!!
What a missed opportunity for companies associated with the aquatics industry to plug or promote STUFF to a captive audience
Im off to download "SHAFT" 88888 arghhhhhh!!!!!
Chris
28-07-2005, 07:51 AM
Unfortunately I'm pretty sure it's not particular to the swimming.
One of those things you just have to get used to I'm afraid!!!
Chris
Steve
28-07-2005, 08:24 AM
Is it me or are the incessant and repetative adverts in between the swimming coverage on EUROSPORT becoming a tad BORING. No I do not want to buy a winking chevvy or have "Eye of the tiger" as a ring tone !!!###!!!
What a missed opportunity for companies associated with the aquatics industry to plug or promote STUFF to a captive audience
Im off to download "SHAFT" 88888 arghhhhhh!!!!!
At the last worlds Eurosport had Arena adverts as one of the oft repeated ones and it was no better, they still got annoying. Maybe it took a bit longer though as it was a good campaign, with a man playing fetch with a shark. Quite amusing the first 75,000 times.....
Advertising is all about who buys the time. I would imagine costs for making without screening an advert are very costly for the return you would get. Can't remember a TV advert from a swimwear company being screened on TV on general channels. Speedo rarely advertise even in newspapers they just trade on their name. Have you noticed that Speedo now have a whole department within Free Spirit shops?
G-unit
28-07-2005, 09:41 AM
Advertising is all about who buys the time. I would imagine costs for making without screening an advert are very costly for the return you would get. Can't remember a TV advert from a swimwear company being screened on TV on general channels.
Good point!
But the likes of Nike and Addidas who dable in swimming I can imagine have the bank balance to run a good promo campaign and promote themselves, and maybe get a larger market share? (The more they earn from this area of sport, the more development they would put in to suits and equipment etc).
Any way im off to download "GHOSTBUSTERs" and buy a blue Chevvy to match my red one
G ;)
Dreama
28-07-2005, 10:46 AM
It's thanks to the adverts that Eurosport comes free
G-unit
28-07-2005, 11:42 AM
It's thanks to the adverts that Eurosport comes free
Should... am grateful for small merci's
Of to to download "Time of my life" and buy a yellow Chevvy to go with my blue & red one
G
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